Auto China 2018
China International Exhibition Center New Venue (TianZhu) Area W3
Welcome to BYTON China Premiere, test riding the BYTON Concept and visiting our booth for more interactive experiences. Discover the next generation smart device, the future of mobility with seamless connectivity, and the ideal of providing an enjoyable time for people on the move.
Brand Film Premiere
It’s time to connect. At Milan Design Week 2018 we’ve presented our new BYTON brand film. Time is one of the most important commodities and we want you to enjoy it to the full – especially while driving. In your BYTON Concept you will be connected to your car, people and the world. Watch our brand film and see what it means to drive a BYTON.
Milan Design Week
BYTON’S EUROPEAN PREMIERE
It is time to be in Milan: we are bringing our first BYTON Concept to this year´s Milan Design Week and want you to connect with us. Visit the inspiring first presentation of our car in Europe in the BLINDARTE Gallery in Milan’s heart of design exhibitions: the Brera district. Meet and discuss with our BYTON team, discover more about product, design and brand and simply enjoy your time with us. We are looking forward to seeing you.
BYTON Concept World premiere
4 months after our brand reveal in Shanghai, the much anticipated BYTON Concept premiered to the world during CES on January 7th, 2018 in Las Vegas.
BYTON co-founders Dr. Carsten Breitfeld and Dr. Daniel Kirchert revealed the world’s first Smart Intuitive Vehicle (SIV) to the world’s most trusted voices in the technology and automotive industries. With the vision to turn miles into smiles, BYTON replaces horsepower with digital power and aim to create a new world with smart and connected mobility.
After months of concept creation, team building and project development, we finally unveiled our brand in the heart of Shanghai. In this beautiful place combining traditional Chinese and modern architecture, before a large crowd and smartphones taking pictures, we revealed our name, our vision and our strategy. The passion for new technology and dreams for a new connected mobility have never felt so alive, and it is only the beginning. See you soon at the CES in January 2018 for our next step: the presentation of our car.
The dawn of the connected car.
There are more than 1.2 billion cars on planet earth. While each of us spends on average 90 minutes per day in a car, often stuck in traffic, life seems to be on pause. What if you could live your life in the car just the way you love it? It is time to turn driving into living.
This is possible because the automotive industry is undergoing the most profound and most fascinating changes in over 100 years of history, driven by electrification, connectivity and autonomous driving. Now is the dawn of the connected car, facilitated by technologies including 4G to 5G mobile network, Internet of Things, artificial intelligence and shared economy. All of these are in place and start booming.
So we are convinced that future mobility is not about improving driving performance. We will replace cylinders and horsepower by connectivity and technology you care about. In doing so, we are creating the next-generation smart device: the car. And we call it BYTON.
BYTON lets you do what you want to do. Enjoy entertainment and boost your productivity. Make plans for work and your spare time. Or simply cherish each and every moment in your private place of retreat.