New discoveries are inspired by curiosity and explored from experiences. In BYTON, it’s all about building the bridge between people and vehicles, providing enjoyable moments for people on the move. By viewing our new movie, we invite you to be filled with imagination for exploring outer space with innovative experiences.
CES Asia, Shanghai
Hello Shanghai! Welcome to CES Asia and join BYTON as we showcase two different models of our next generation smart device. We look forward to meeting you and taking you through the future of connected mobility.
BYTON Roadshow Europe
Following the European Premiere in Milan, we will be showcasing the first BYTON Concept car across select European cities. Join us on our European roadshow and experience the BYTON Concept live.
TIME TO BE IN MUNICH
We had an amazing start of our BYTON Roadshow Europe. Besides the presentation of our first BYTON Concept car in the heart of Munich, which attracted the attention of our visitors, we built connections between people, art, and urban lifestyle. We transformed our connecting lines into artistic tape-art masterpieces and created photo spots all over in the city. For more insights check the hashtag #meetBYTON on social media and get inspired.
Now it is time to move forward. See you in Oslo!
Life is a journey with experiences to enjoy - start now!
TIME TO BE IN OSLO
June 29 – July 1
TIME TO BE IN AMSTERDAM
July 26 – 29
Auto China 2018
BYTON CHINA PREMIERE
At Auto China 2018, our BYTON Concept was showcased for the first time in China. With our stylish exterior design displayed in eye-catching Tropical Mint, and a lounge-like interior equipped with the world’s first coast-to-coast Shared Experience Display, we have fueled strong interest among our visitors and media representatives. BYTON’s test rides and VR interaction allowed our guests to experience a new world of connectivity through innovative technology.
Brand Film Premiere
It’s time to connect. At Milan Design Week 2018 we’ve presented our new BYTON brand film. Time is one of the most important commodities and we want you to enjoy it to the full – especially while driving. In your BYTON Concept you will be connected to your car, people and the world. Watch our brand film and see what it means to drive a BYTON.
Milan Design Week
BYTON EUROPEAN PREMIERE
We celebrated our European Premiere at Milan Design Week 2018 where more than 12,000 visitors came to our exhibition. We presented our BYTON Concept in an artful ambience in the Blindarte gallery in the city’s heart of design: the Brera District.
The creative stage around the vehicle was an artistic installation of our Connecting Lines. Our visitors also had a great TIME TO BE by enjoying Italian coffee made by a latte-art world champion and expressing their own creativity on our thread wall.
BYTON Concept World premiere
4 months after our brand reveal in Shanghai, the much anticipated BYTON Concept premiered to the world during CES on January 7th, 2018 in Las Vegas.
BYTON co-founders Dr. Carsten Breitfeld and Dr. Daniel Kirchert revealed the world’s first Smart Intuitive Vehicle (SIV) to the world’s most trusted voices in the technology and automotive industries. With the vision to turn miles into smiles, BYTON replaces horsepower with digital power and aim to create a new world with smart and connected mobility.
After months of concept creation, team building and project development, we finally unveiled our brand in the heart of Shanghai. In this beautiful place combining traditional Chinese and modern architecture, before a large crowd and smartphones taking pictures, we revealed our name, our vision and our strategy. The passion for new technology and dreams for a new connected mobility have never felt so alive, and it is only the beginning. See you soon at the CES in January 2018 for our next step: the presentation of our car.
The dawn of the connected car.
There are more than 1.2 billion cars on planet earth. While each of us spends on average 90 minutes per day in a car, often stuck in traffic, life seems to be on pause. What if you could live your life in the car just the way you love it? It is time to turn driving into living.
This is possible because the automotive industry is undergoing the most profound and most fascinating changes in over 100 years of history, driven by electrification, connectivity and autonomous driving. Now is the dawn of the connected car, facilitated by technologies including 4G to 5G mobile network, Internet of Things, artificial intelligence and shared economy. All of these are in place and start booming.
So we are convinced that future mobility is not about improving driving performance. We will replace cylinders and horsepower by connectivity and technology you care about. In doing so, we are creating the next-generation smart device: the car. And we call it BYTON.
BYTON lets you do what you want to do. Enjoy entertainment and boost your productivity. Make plans for work and your spare time. Or simply cherish each and every moment in your private place of retreat.