Last update December 27, 2017

BYTON Privacy Policy

BYTON respects your privacy and recognizes the importance of your personal information. We are committed to protecting your information through our compliance with this Privacy Policy.

This Privacy Policy describes the categories of personal information (“Personal Data” or “Personal Information”) we are collecting when you visit the BYTON website (“Website”) and use the services and functions provided on the Website.

This Privacy Policy shall furthermore give information about the purposes for which your Personal Information is being processed. In addition, we will inform you about the legal basis of processing as well as about our legitimate interest as far as processing is necessary for the purposes of our legitimate interest. For further information you may as well contact us directly as described below about our practices for using, maintaining, protecting and disclosing that information.

Controller with regard to the processing of your Personal Information by the Website is BYTON Limited, 13/F, Tower 1, Lippo Centre, 89 Queensway, Hong Kong - (“we” or “us”).

The only Personal Information about you that we collect is information you voluntarily give us via email or other direct contact from you, which may include, without limitation, your name, address, e-mail address, contact number and payment information. We will only use your Personal Information for the purpose to which you provided your information, including:

  • responding to your inquiries;
  • processing your application for employment with BYTON;
  • providing services and support for our products;
  • for customer satisfaction surveys to enable us to improve your experience should you need support from us;
  • providing updates to you about any changes to our policies, terms and conditions and any other matters which we may need to tell you;
  • advising you of our products and services, including our promotional campaigns, latest product announcements, offers or upcoming events, as long as you are happy for us to do so;
  • providing you with essential service updates about our products;
  • customising and improving the way you shop with us in the future;
  • identifying the functionality of the Website or our apps so we can fix things and make the Website or our apps better for you and other users;
  • for profiling and statistical analysis of product popularity, and of our customers' behaviour when using the Website or apps;
  • assisting in any disputes, claims or investigations relating to our products, services or warranty matters;
  • detecting and preventing fraudulent transactions;
  • complying with our legal obligation; or
  • other purposes as far as defined in this Privacy Policy and in compliance with the applicable data protection laws.

According to Art. 13 (1)(c) of the General Data Protection Regulation (“GDPR”) we have to inform you about the legal basis for the processing of your Personal Data by us. Apart from collecting consent, the processing of your Personal Data for the above-mentioned purposes may be justified as follows:

According to Art. 6 (1)(b) GDPR processing of Personal Information is lawful when necessary for the performance of a contract to which you are party or in order to take steps at your request prior to entering into a contract. Therefore, Art. 6 (1)(b) GDPR serves as a legal justification for the processing of Personal Data in connection with the provision of services and products and conducting related measures.

In order to gain access to certain parts of our Website, registration may be required. Personal Information you are providing us within the scope of the registration process (e.g. name, email address, telephone number) will be processed by us for verification purposes on the legal basis of Art. 6 (1)(b) GDPR.

According to Art. 6 (1)(f) GDPR processing of Personal Data is lawful when necessary for the purposes of the legitimate interests pursued by us or by a third party, except where such interests are overridden by your interests or fundamental rights and freedoms which require protection of Personal Information.We rely on Art. 6 (1)(f) GDPR to the extent that legal action or prevention measures as regards fraudulent activity are involved.

Additional use of your Personal Information will only take place as far as a statutory provision requires or allows this or provided that you have consented to it. Should your Personal Information be processed for a purpose other than that for which your Personal Information was collected, we will provide you with information on that other purpose and any other relevant information as referred to in this Privacy Policy.

We will only send you marketing communications, when we are legally entitled to do so (e.g. when you have given your consent). On our Website you will be able to subscribe to our newsletter or to similar periodic information updates. For this purpose, we will collect your name and email address in order to provide you with the newsletter or the information requested. We are legally obliged to obtain prior consent from you in order to provide you with the aforementioned information. To that extent, we are using the double-opt-in method (confirmation of your email address by email prior to the beginning of the subscription) in order to verify consent. You may revoke your consent at any time with future effect which will not affect the processing of your Personal Information being undertaken until the revocation. If you want to stop receiving marketing or support communications from us, you can do so at any time with future effect by -

  • contacting our Data Protection Officer at
  • contacting us on the contact details setting out in the Website stating that you no longer wish to receive such communications;
  • using the unsubscribe option, if applicable, included in the e-mail correspondence; logging into your account on the Website (or our apps if applicable) and changing your preferences and information if applicable; or
  • such other way offered to you as set out in the Website (or our apps if applicable).

We will not sell or rent your Personal Information to anyone. We will not share your Personal Information with any third party outside of our organization, other than as reasonably necessary to fulfil the purpose for which you provided your information as described in this Privacy Policy or as otherwise necessary to provide the services of our Website and the services in connection with our Website for you. For instance, we may disclose your Personal Information to any of our affiliates who supports our business in order to fulfil the purpose, provided they are bound by contractual obligations to keep your Personal Information confidential and to use it only for the purposes for which we disclose it to them. The transfer or your Personal Information to third parties to the extent defined above is justified by Art. 6 (1)(b) GDPR. Our legitimate interest insofar is to provide you with the services offered by our Website.

Occasionally we may be required by law enforcement or judicial authorities to provide Personal Information to the appropriate governmental authorities upon receipt of a court order, subpoena, or to cooperate with a law enforcement investigation. We may also share business or Personal Information when we believe, in good faith, that release is necessary to comply with the law; to enforce or apply our Terms of Use and other agreements; or protect the rights, property, or safety of BYTON, its affiliates, employees, users or others. In any event, we will comply with the applicable data protection laws and if necessary and reasonably possible inform you accordingly.

As you use our Website, we may use automatic data collection technologies to collect certain information about your equipment, browsing actions and usage patterns. We use this information solely for internal purposes, such as to improve our Website. We collect and store the IP address assigned to your computer in order to provide you with the contents of our Website requested by you (e.g. texts, images and product information). The legal basis insofar is Art. 6 (1)(b) GDPR. We furthermore collect those data for the detection and defence of misuse which is justified by Art. 6 (1)(f) GDPR and is being conducted in order to ensure the proper functioning of our Website. Furthermore, we collect and process information about the browser type you use as well as date and time of access and use of our Website based on Art. 6 (1)(f) GDPR, in order to optimize our Website and our services.

The technologies we use for this automatic data collection includes cookies and other technologies (such as pixel tags) that are typically used on any other website you are accustomed to visiting. You may refuse to accept browser cookies by activating the appropriate setting on your browser, but some of our Website functions may be disabled or not work properly if you block cookies.

We currently use Google Analytics to enable the functionality of our Website. The information received from Google Analytics is used only to improve our Website and the type of information displayed to Website visitors, so we can better serve those interested in BYTON. Google Analytics is a web analysis service provided by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google"). Google Analytics uses "cookies". The information generated by the cookie regarding your use of the Website is normally transferred to a Google server in the USA, and is stored there. As the IP anonymize function is activated on our Website, your IP address will, within Member States of the European Union or other contracting states of the Agreement on the European Economic Area, first be shortened by Google. Only in exceptional cases will Google transfer the full IP address to a Google server in the USA, and will shorten it there. On behalf of the operator of this Website, Google will use this information in order to analyse your usage of our Website, to compile reports on website activities, and to provide further services to the website provider relating to the usage of the Website and the internet. The IP address transferred by your browser within the framework of Google Analytics will not be combined by Google with other data. In case you prevent the storage of cookies by setting your browser software accordingly, you may possibly not be able to fully use all features on this Website. Furthermore, you can prevent collection by Google of the data generated by the cookie and relating to your use of the Website (including your IP address), as well as processing of these data by Google, by downloading and installing the browser plug-in provided under the following link: .

This Website does not provide services or sell products to children under the age of 18. If you are under the age of 18 years old, please do not enter any information into this Website and do not use this Website. If you are aware of any information we may have collected from a child under 18 years of age, please let us know so that we can delete that information.

We have implemented reasonable measures designed to secure your Personal Information from accidental loss and from unauthorized access, use, alteration and disclosure. For example, we use security software to protect the confidentiality of your Personal Information. Your Personal Information is protected in several ways with firewalls, data encryption, physical security for our buildings, files and information contained therein and current industry standards. In addition, our business practices are reviewed periodically for compliance with policies and procedures governing the security and confidentiality of our information. Our business practices limit employee access to confidential information, and limit the use and disclosure of such information to authorized persons only. Non-personal information that you provide or that we collect also resides on a secure server in our private infrastructure and is only accessible via password.

If you are in Europe, California, Hong Kong or Mainland China, please know that you will be connected to servers located outside of the European Union or the European Economic Area, California, Hong Kong and/or Mainland China which may or may not have data protections laws equivalent to the laws of your state or country of residence. By providing your information to us through the Website, you are consenting to the storage, transfer, and processing of your Personal Information in our foreign data servers in accordance with the relevant laws in those jurisdictions to the extent permissible under the law in your jurisdiction.

It is important you acknowledge and agree that it is your responsibility to maintain a valid e-mail address as a user, review this Website, our Terms of Use and this Privacy Policy periodically and to be aware of any changes, updates, modifications, additions or deletions. Your continued use of the Website after such changes will constitute your acknowledgment of the modified privacy policy and agreement to abide and be bound by the modified privacy policy.

Your Personal Information is stored in our secure servers. You can request for access to, rectification, erasure, restriction and/or objection to processing of any or all of your Personal Information. You furthermore have the right to receive your Personal Information you have provided us with, in a structured, commonly used and machine-readable format. This includes the right to demand transmission of those data to another controller without hindrance. Please contact “The Data Protection Officer in the Legal Department” to assert your abovementioned rights. In certain instances, you may be further required to verify your identification and/or completing correctly, and in entirety, any requisite data access form before we are able to process your request. Alternately to the extent where your information is stored with your profile on our Website, you shall have full control over the accuracy of the information and have direct access to add, change, or delete your information directly on the Website.

California residents have the right to request specific disclosures about our privacy practices, including telling you about the information we share with third parties for marketing purposes. To make such a request, please contact the Data Protection Officer in the legal department us at the addresses provided on our Website. In all such requests, please reference “California Privacy Rights Request for Third Party Information” in your letter and include your full name, street address, city, state and zip code. BYTON will not accept requests via telephone or facsimile or those that do not provide complete information.

Please note that the Personal Information and non-personal information that we maintain will be deleted or anonymized when processing of your Personal Information is no longer necessary for the purposes defined in this Privacy Policy or otherwise to fulfil our contractual obligations to you, whichever is earlier, unless storing and processing of your Personal Information is necessary in order to comply with a respective legal obligation. We will communicate any of your requests of rectification or erasure of your Personal Information or restriction of processing to third parties to whom your Personal Information has been disclosed by us, unless this proves impossible or involves disproportionate effort. Also, if you request us to delete your information, you should realize that deleting Personal Information may affect our ability to deliver services or may result in deleting your account completely.

This Privacy Policy may be updated from time to time. All updates will be posted on this page.

Please contact us at to report any violations of this Agreement or to pose any questions regarding this Agreement, the Website or our services.

If you are in Europe, you have the right to lodge a complaint with a supervisory authority, in particular in the EU Member State of your habitual residence, place of work or place of the alleged infringement if you consider that the processing of Personal Data relating to you infringes the GDPR. Please contact us at and we will provide you with detailed information as regards the contact details of the respective supervisory authority.