World’s first BYTON Place opens in Shanghai to connect customers with smart lifestyles
BYTON to combine directsales store with BYTON Partner store to create brick-and-mortar sales and service network
Different types of BYTON stores to provide sales and aftersales services
Second BYTON Place to open in Chongqing in mid2019, and number of BYTON brand stores in China to reach up to 30 by end of the year
Shanghai, 18 January 2019 - BYTON, the premium smart electric vehicle brand, today held the opening ceremony of its first BYTON Place in Shanghai, China. It’s first retail outlet will officially open to the public on January 20. The company also announced that it will adopt a hybrid direct-sales model, combining online channels such as the BYTON app with offline channels such as BYTON Place or BYTON Service Center to provide a full suite of sales-related services that communicate BYTON’s core brand value: approachability.
The second BYTON Place is scheduled to open mid-2019 in Chongqing. By the end of 2019, BYTON will open up to 30 BYTON brand stores in China covering first- and second-tier cities including Beijing, Shanghai, Guangzhou, Shenzhen, Nanjing, Chongqing, Hangzhou, Chengdu and more. The launch of BYTON brand stores in North American and European cities will follow the ramp-up of stores in China.
“The opening of BYTON Place in Shanghai is another milestone for BYTON,” said Dr Carsten Breitfeld, CEO and co-founder of BYTON. “This is a crucial addition as we now have product development, plant construction, as well as our sales and service models in full swing to achieve on-schedule deliveries of our first production vehicle, the BYTON M-Byte.”
A hybrid direct-sales approach to bridge the gap with customers
BYTON has adopted a hybrid direct-sales approach that maximizes value for customers. It combines a full suite of online channels with offline channels including BYTON Places, extended BYTON Places which will provide a comprehensive range of services including pre-sales, sales,
delivery, and after-sales, and Service Centers which will exclusively handle vehicle delivery and after-sales.
BYTON will also have BYTON Partner stores to expand its brick-and-mortar sales and service network. These partners will use their own infrastructure and personnel to provide the same consumer experience as in the direct-sales stores. BYTON will use consistent pricing across China and will be the sole, direct contracting party for customers.
“BYTON Place Shanghai is our first offline space to connect with our customers,” said Dr Daniel Kirchert, President and co-founder of BYTON. “It kicks off the official building of our hybrid sales model that combines direct-sales store with BYTON Partner store and is part of our effort to put the customer at the center of everything.”
BYTON Place connects people to a smarter lifestyle and warms to technology
Unlike traditional dealership models that focus on product display and sales, BYTON Place is designed to connect customers to the BYTON lifestyle and be a nexus of the latest high-end technologies. Customers can immerse themselves in the innovative UI and experience first-hand BYTON’s intuitive and convenient multi-dimensional human-machine interface through AR, VR, and Shared Experience Display simulators. Guests can speak face-to-face with the management, engineers, and designers at BYTON.
BYTON is already testing prototypes under real conditions. Currently, 100 vehicles are on test tracks and in road traffic to achieve the highest safety and quality standards in China, the USA, and Europe. The first BYTON M-Byte is expected to debut in mid-2019. The first series cars are to be handed over to customers in China by year-end 2019. Deliveries in the USA and Europe will follow at the end of 2020.
BYTON aspires to build premium intelligent electric vehicles for the future. Its crafted cars integrate advanced digital technologies to offer customers a smart, connected, comfortable and eco-friendly driving and mobility experience.
BYTON aims to create a premium brand rooted in China which has a global reach. Its global headquarters, intelligent manufacturing base and R&D center are located in Nanjing, China, while its North American headquarters, devoted to intelligent car experience, autonomous driving, whole vehicle integration and other cutting-edge technologies, is based in the Silicon Valley. The company’s vehicle concept and design center is located in Munich. BYTON also has offices in Beijing, Shanghai and Hong Kong to handle external affairs, marketing, sales, design and investor relations.
BYTON’s core management team is made up of the world’s top experts from China, Europe and the U.S., all of whom have held senior management positions in innovative companies such as BMW, Tesla, Google and Apple. Their expertise covers automotive design, automotive engineering and manufacturing, electric powertrain, intelligent connectivity, autonomous driving, user interface and supply chain management among other industry sectors, the sum of which represents BYTON’s strengths in manufacturing premium automobiles that are equipped with high quality internet technologies.
Official website: www.byton.com
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Christian Günthner, Manager Public Relations Europe
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