June 5th 2018

High-Tech to Touch: BYTON M-Byte Concept Celebrates Its BeNeLux Debut in Amsterdam

Amsterdam, 05 June 2018– After stops in Milan, Munich and Oslo the BYTON European roadshow is coming to Amsterdam now. At an exclusive event for media representatives, influencers and invited guests from business, economy and politics on July 26, BYTON experts will present the development of the brand and unveil the BYTON M-Byte Concept as a prelude to the premium electric car to be launched in 2019. Starting on 27 June, public guests will be given the opportunity to experience the car for the full weekend in the heart of Amsterdam (Hotel Conservatorium,Van Baerlestraat 27, 1071 AN Amsterdam)

The choice of Amsterdam as the fourth European BYTON location was a fond wish of the BYTON team: Amsterdam is a melting pot of different cultures and point of views. The people in Amsterdam are known to have a great openness for new ideas and a curiosity for innovative technologies. Thus made it perfect for discussions about the future of mobility.

"We live in a time of change. Thanks to new technologies in networking and autonomous driving, our concept of mobility is undergoing significant change. This allows us to massively improve the way our customers can utilise their time on the road", explains BYTON CEO and co-founder Carsten Breitfeld on the occasion of the opening of the three-day event. "It adds a new kind of freedom to the automobile, which can only be experienced in all its intensity if the design of the vehicle and its interior in particular are strictly geared towards this objective. That is precisely what BYTON does to offer the best possible solutions for our customers' requirements."

The BYTON M-Byte Concept

The new SUV will be manufactured at the BYTON facility in Nanjing, China. Pricing for the vehicles will start at $45,000 (approximately €37,500). The vehicle will be launched on the China market in 2019 and in the United States and Europe in 2020.

The main features include:

Shared lounge experience for car-based communication, entertainment and work, with contents and connectivity provided by the BYTON Life cloud platform.

A single Shared Experience Display (125 x 25 cm) in the centre console plus three additional screens. Pioneering human-car interaction using voice control, touch control, biometric identification and gesture recognition control technology.

Amazon Alexa integration for intelligent voice control and Amazon for audio and video content.

Maximum range of up to 520 km per fully charged battery. Interior design - the ultimate lounge experience The new SUV uses the particular architecture of electric vehicles to maximise the space in the interior.

The flat floor and the lack of a centre console give all passengers a sense of generous space. The individually adjustable seats offer lounge-like comfort and the luxurious experience of a premium lounge.

The BYTON Concept is equipped with a number of display screens, such as the Shared Experience Display, which replaces the centre console in conventional vehicles.

The driver tablet and the two screens for the rear seats are part of the lounge experience and integrate other contents and functions.

The most striking feature is the Shared Experience Display: The 125 x 25 cm display automatically adjusts its brightness to changing light conditions. It has a unique horizontal layout that allows for sharing the displayed content with other passengers.

Other additional features include a timber style floor, leather seats and a matching interior colour scheme. The front seats can be swivelled towards the centre by 12°, which creates a shared open space in which the passengers can socialise in full view of the Shared Experience Display, including from the rear seats.

An exterior design with digital horsepower

The BYTON M-Byte Concept is a medium-sized and intelligent electric premium-SUV with a total length of 4.85 m, a wheelbase of 2.945 m and 22-inch wheels. The entire design manifests a masculine yet elegant style defined by unmistakable proportions, a pitched roof line and many optimised aerodynamic features. The BYTON M-Byte Concept is dominated by smart surfaces, starting at the radiator grille. The LED headlights draw attention to the illuminated logo in the centre of the radiator grille in combination with connected lines and points, which offer number of different display modes for various driving scenarios, as well as features for communicating with users and pedestrians. The smart surface design also shapes the rear of the vehicle. Face recognition cameras are integrated in the B pillars on both sides of the car. Side cameras take the place of the conventional side mirrors. The BYTON Concept also offers invisible door handles and perfectly integrated antennas.

Pioneering human-car interaction

As a-generation smart device, the BYTON M-Byte Concept offers new and practical human-car interaction. BYTON Intuitive Access: a new way of unlocking cars. Facial recognition cameras identify the driver or passengers and open the doors. The seats, the entertainment programme and other saved profile settings are individually adjusted to the respective passenger. Automatic transfer of user profiles to any BYTON car. No matter which BYTON a driver uses, his profile can easily be downloaded from the cloud to the vehicle and make the driver feel right at home in any BYTON. BYTON Air Touch for advanced gesture recognition. This function allows display screens to be controlled by simple hand gestures from anywhere within the car. Users can, for example, select a destination from the main display by making a certain hand motion and then place it in the centre of the screen to activate the navigation system. The driver tablet allows the driver to control the Shared Experience Display, the navigation system, seat settings and other functions. Two physical buttons for controlling the volume and changing driving modes are located to the side of the tablet. In cooperation with Amazon, BYTON has integrated Alexa Voice in the vehicle's voice control system.

BYTON Life cloud platform for a personalised, uncomplicated and connected life

The BYTON Life cloud platform was developed with the objective of allowing humans to take advantage of technologies while driving and to have an enjoyable time on the road. BYTON Life is the core element of this experience. It is an open digital cloud platform, which connects programs data and smart devices. Combining this platform with innovative human-car interaction delivers a new level of intelligent experiences in the vehicle.

The four BYTON Life functions presented at the European opening night in Milano are my HEALTH, my COMMUNICATION, my ENTERTAINMENT and my ACTIVITIES. The integrated hardware provides connectivity to the user's devices and allows BYTON to monitor certain health data, such as weight, heart rate or blood pressure, and to synchronise data for making fitness related recommendations. The BYTON M-Byte Concept supports video and telephone conferences and enables users to work productively during their commute or to stay in touch with friends and family.

Seamless transfer of data to the car: BYTON Life makes it easy to instantly transfer music, videos or other content from smartphones to the vehicle display. All it takes is the user taking his seat. Advanced artificial intelligence and machine learning systems analyse diaries, locations and program data to give personalised recommendations for upcoming leisure activities. The BYTON grows more intelligent with each interaction. The BYTON's connected hardware is ready for the 5G mobile data standard. The concealed roof antenna is capable of transmitting data with speeds of up to 10 Gbit/second, which is 100 times faster than usual average transmission rates.

All features and services are designed to ensure the highest level of data security, both in the cloud and in the vehicle. To guarantee the highest level of security, BYTON cooperates with independent external experts in the field of data security. BYTON's self learning smart gateway technology allows for analysing the vehicle's security status in real-time, the detection of potential errors and the implementation of counter-measures.

Battery charging, performance options and other available models

BYTON's production model will be available at two performance levels: a model with

rear-wheel drive, a 71 kWh battery and a range of 400 km, and another model with allwheel drive, a 95 kWh battery and a range of 520 km. The quick charge mode will allow the battery to be recharged to 80% in only 30 minutes. BYTON offers two different performance levels: A model with a 200 kW (400 NM torque) engine and rear wheel drive, as well as a model with 350 kW (710 NM torque) twin engines and all-wheel drive. BYTON has developed a proprietary platform for electric vehicles. In addition to the SUV model, which will be available from 2019, BYTON will use the same platform to manufacture a sedan and a multipurpose vehicle.


BYTON aspires to build premium intelligent electric vehicles for the future. Its crafted cars integrate advanced digital technologies to offer customers a smart, connected, comfortable and eco-friendly driving and mobility experience.

BYTON aims to create a premium brand rooted in China which has a global reach. Its global headquarters, intelligent manufacturing base and R&D center are located in Nanjing, China, while its North American headquarters, devoted to intelligent car experience, autonomous driving, whole vehicle integration and other cutting-edge technologies, is based in the Silicon Valley. The company’s vehicle concept and design center is located in Munich. BYTON also has offices in Beijing, Shanghai and Hong Kong to handle external affairs, marketing, sales, design and investor relations.

BYTON’s core management team is made up of the world’s top experts from China, Europe and the U.S., all of whom have held senior management positions in innovative companies such as BMW, Tesla, Google and Apple. Their expertise covers automotive design, automotive engineering and manufacturing, electric powertrain, intelligent connectivity, autonomous driving, user interface and supply chain management among other industry sectors, the sum of which represents BYTON’s strengths in manufacturing premium automobiles that are equipped with high quality internet technologies.

Official website: www.byton.com


Further information:

BYTON Media Server


For further information, please contact:


Oliver Strohbach, Director Public Relations Europe

Tel.: +49 151 11 42 67 11

Email: [email protected] 


Christian Günthner, Manager Public Relations Europe

Tel.: +49 151 11 42 66 91

Email: [email protected]


PR agency


André Schmidt

Tel.: +49 40 20 91 98 223

Cell: +49 172 40 53 53 9

Email: [email protected]

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