June 13th 2019

BYTON Unveils a New Look at its M-Byte Production interior Design

Shanghai, 13 June 2019 - Today, BYTON unveiled more details of the interior design for its first production model, the BYTON M-Byte.

This new glimpse into the M-Byte’s interior design reveals not only key hardware such as the wraparound dashboard, 7-inch Driver Tablet, physical buttons on the steering wheel, and the 8-inch BYTON Central Touchpad, but also the main user interface (UI) design style. These all further reinforce the futuristic and premium aesthetic of the BYTON M-Byte’s high-tech digital cockpit, along with BYTON’s core design concept of Digital Power.

At the same time, the interior’s sleek lines and 'protective' wraparound dashboard, with harmonious colors and trim, creates a comfortable and warm atmosphere similar to a high-end living room.

To shape the Next Generation Smart Device, the designers at BYTON are keen to grasp inspiration in today's digital life and combine technology with art. At the same time, they have fully integrated the needs of final production from the beginning. On the BYTON M-Byte, 90 percent of the innovative design from the concept car was retained, including the iconic 48-inch Shared Experience Display, Smart Surfaces and the 12 degrees inward rotating front seats.

“BYTON has a well-developed global design team in both Germany and China, with top designers and specialists from 17 countries working together. The diverse cultural atmosphere of the team allows designers to fully interact with one another and understand the lifestyles, habits and needs of consumers from different countries. Together, BYTON designers are committed to create leading smart mobility for consumers around the world”, said Benoît Jacob, Senior Vice President of Design at BYTON.

The complete BYTON media material can be found via this link.

About BYTON

BYTON aspires to build premium intelligent electric vehicles for the future. Its crafted cars integrate advanced digital technologies to offer customers a smart, connected, comfortable and eco-friendly driving and mobility experience.

BYTON aims to create a premium brand rooted in China which has a global reach. Its global headquarters, intelligent manufacturing base and R&D center are located in Nanjing, China, while its North American headquarters, devoted to intelligent car experience, autonomous driving, whole vehicle integration and other cutting-edge technologies, is based in the Silicon Valley. The company’s vehicle concept and design center is located in Munich. BYTON also has offices in Beijing, Shanghai and Hong Kong to handle external affairs, marketing, sales, design and investor relations.

BYTON’s core management team is made up of the world’s top experts from China, Europe and the U.S., all of whom have held senior management positions in innovative companies such as BMW, Tesla, Google and Apple. Their expertise covers automotive design, automotive engineering and manufacturing, electric powertrain, intelligent connectivity, autonomous driving, user interface and supply chain management among other industry sectors, the sum of which represents BYTON’s strengths in manufacturing premium automobiles that are equipped with high quality internet technologies.

Official website: www.byton.com

Further information:

BYTON Media Server

 

For further information, please contact:

BYTON GMBH

Oliver Strohbach, Director Public Relations Europe

Tel.: +49 151 11 42 67 11

Email: oliver.strohbach@byton.com 

 

Christian Scheckenbach, Manager Public Relations Europe

Tel.: +49 151 11 42 66 91

Email: christian.scheckenbach@byton.com

 

PR agency

DEDERICHS REINECKE & PARTNER

André Schmidt

Tel.: +49 40 20 91 98 223

Cell: +49 172 40 53 53 9

Email: eu.pr@byton.com

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