August 23rd 2019

BYTON at IAA 2019 in Frankfurt/Main

  • BYTON at IAA 2019 from September 10 to 22: Hall 8, Booth C13
  • M-Byte production car interior can be experienced live for the first time
  • BYTON press conference on September 10, 11:35 to 11:50am

Munich, 23 August 2019 –BYTON, the premium brand for smart electric vehicles, will present its first production cockpit at IAA Frankfurt even before the series version of the M-Byte SUV celebrates its premiere. After the presentation of the M-Byte Concept, the vision becomes a reality: The unique cockpit with 48-inch Shared Experience Display, 7-inch Driver Tablet in the steering wheel and the 8-inch Touch Pad between the front seats will go into series production. For the first time, the pioneering operating philosophy and various services can be experienced live.

"Direct contact with journalists and fans and unfiltered feedback is extremely important to us. About two years ago, we announced our brand foundation at IAA 2017. In September 2019, a few weeks before the M-Byte world premiere, we will present the innovative interior of our production car here. BYTON’s focus is on the digital interfaces between user and vehicle. At IAA, visitors will be able to experience with the display of our BYTON M-Byte for the first time," says
Dr. Daniel Kirchert, BYTON CEO & Co-Founder.

BYTON M-Byte is positioned as the next generation smart device and developed for the automotive future, in which mobility is increasingly becoming a digital experience. "About a year and a half ago we presented the concept study of our BYTON M-Byte at CES in Las Vegas. We deliberately chose this location to emphasize our vision to prioritize Digital Power over Horsepower. At IAA 2019 we will show the technology with which we have realized our vision in series production and what we mean by being a gamechanger," concludes Kirchert.

Note: Please direct your interview requests for example for
Dr. Daniel Kirchert (CEO), Dr. Andreas Schaaf (CCO) or Qingfen Ding (Chief of Staff) to [email protected]

byton iaa 2019 booth sketch

IAA 2019: BYTON booth, Hall 8, booth C13

byton m byte interior design

BYTON M-Byte interior



BYTON aspires to build premium intelligent electric vehicles for the future. Its crafted cars integrate advanced digital technologies to offer customers a smart, connected, comfortable and eco-friendly driving and mobility experience.

BYTON aims to create a premium brand rooted in China which has a global reach. Its global headquarters, intelligent manufacturing base and R&D center are located in Nanjing, China, while its North American headquarters, devoted to intelligent car experience, autonomous driving, whole vehicle integration and other cutting-edge technologies, is based in the Silicon Valley. The company’s vehicle concept and design center is located in Munich. BYTON also has offices in Beijing, Shanghai and Hong Kong to handle external affairs, marketing, sales, design and investor relations.

BYTON’s core management team is made up of the world’s top experts from China, Europe and the U.S., all of whom have held senior management positions in innovative companies such as BMW, Tesla, Google and Apple. Their expertise covers automotive design, automotive engineering and manufacturing, electric powertrain, intelligent connectivity, autonomous driving, user interface and supply chain management among other industry sectors, the sum of which represents BYTON’s strengths in manufacturing premium automobiles that are equipped with high quality internet technologies.

Official website:
Further information: BYTON Media Server
For further information, please contact:


Oliver Strohbach, Director Public Relations Europe
Tel.: +49 151 11 42 67 11
Email: [email protected]

Christian Scheckenbach, Manager Public Relations Europe
Tel.: +49 151 11 42 66 91
Email: [email protected]


André Schmidt

Tel.: +49 172 40 53 53 9

Email: [email protected]

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