June 12th 2019

BYTON Appoints Dr. Andreas Schaaf to its Newly Established Chief Customer Officer Position for User-Centric Experiences

Nanjing, June 12 2019 – BYTON, Chinese-based premium electric vehicle maker, announced the appointment of Dr. Andreas Schaaf to the position of Chief Customer Officer with immediate effect. True to its “user-centric” philosophy, BYTON established the new position to drive outstanding customer experiences across all sales and marketing channels, products and services. Dr. Andreas Schaaf will be responsible for BYTON’s global go-to-market activities including sales, marketing, digital services, aftersales and customer operations.

BYTON CEO Dr. Daniel Kirchert said, “BYTON is committed to creating distinctive and intelligent vehicles that will become true mobility companions to users. The creation of the Chief Customer Officer role will deliver a holistic, user-centric approach as the company solidifies its global market layout. With his strong industry background and diversified market experience, Andreas will be an important addition to the team to ensure that we truly listen to customer needs and create enjoyable experiences and services for them."

Dr. Schaaf is a seasoned executive with more than 20 years of experience in the automotive industry. Prior to joining BYTON, Dr. Schaaf served as Vice President of Cadillac Europe and China successively and led a rapid growth of the brand in the Chinese market. Previously, Dr. Schaaf worked at the BMW Group for nearly 18 years, responsible for businesses in Asia, Africa and Eastern Europe, accumulating extensive experience in product planning, marketing, sales, dealer network development, customer relationship management and new mobility services.

Dr. Schaaf said, "I am excited to join the team to help BYTON achieve its goal to become a global player in the emerging mobility racetrack by creating customer-centric experiences.”

Currently, more than 50,000 users worldwide have made reservations for the BYTON M-Byte. The BYTON M-Byte will make its world premiere in the third quarter and will start production at the end of this year.



BYTON aspires to build premium intelligent electric vehicles for the future. Its crafted cars integrate advanced digital technologies to offer customers a smart, connected, comfortable and eco-friendly driving and mobility experience.

BYTON aims to create a premium brand rooted in China which has a global reach. Its global headquarters, intelligent manufacturing base and R&D center are located in Nanjing, China, while its North American headquarters, devoted to intelligent car experience, autonomous driving, whole vehicle integration and other cutting-edge technologies, is based in the Silicon Valley. The company’s vehicle concept and design center is located in Munich. BYTON also has offices in Beijing, Shanghai and Hong Kong to handle external affairs, marketing, sales, design and investor relations.

BYTON’s core management team is made up of the world’s top experts from China, Europe and the U.S., all of whom have held senior management positions in innovative companies such as BMW, Tesla, Google and Apple. Their expertise covers automotive design, automotive engineering and manufacturing, electric powertrain, intelligent connectivity, autonomous driving, user interface and supply chain management among other industry sectors, the sum of which represents BYTON’s strengths in manufacturing premium automobiles that are equipped with high quality internet technologies.

Official website: www.byton.com
Further information:
BYTON Media Server
For further information, please contact:


Oliver Strohbach, Director Public Relations Europe

Tel.: +49 151 11 42 67 11

Email: [email protected]


Christian Scheckenbach, Manager Public Relations Europe

Tel.: +49 151 11 42 66 91

Email: [email protected]


PR agency


André Schmidt

Tel.: +49 40 20 91 98 223

Cell: +49 172 40 53 53 9

Email: [email protected]

  • Language
    • English
    • Deutsch
  • Hi-Res Pic
    • HighRes
    • LowRes